Display clothing and merchandise in print and online advertisements Promote products and services in television commercials Wear designers' clothing for runway fashion shows Represent companies and brands at conventions, trade shows, and other events Pose for photos, paintings, or sculptures Work closely with photographers, hair and clothing stylists, makeup artists, and clients to produce a desired look Create and maintain a portfolio of their work Travel to meet and interview with potential clients Conduct research on the product being promoted—for example, the designer or type of clothing fabric Answer questions from consumers about the products Almost all models sign with modeling agencies. Some freelance models do not sign with agencies.
Requirements may change slightly from time to time, as the perceptions of physical beauty change. Models must interact with a large number of people, such as agents, photographers, and customers. It is important to be polite, professional, prompt, and respectful.
A model's career depends on the maintenance of his or her physical characteristics. Models must control their diet, exercise regularly, and get enough sleep to stay healthy and photogenic. Haircuts, pedicures, and manicures are necessary work-related expenses.
Models must be able to take direction from photographers and clients during photo shoots and commercials. Models must be able to manage their portfolios and their work and travel schedules. Competition for jobs is strong and most clients have specific needs for each job, so patience and persistence are essential. Models spend most of their time being photographed. They must be comfortable in front of a camera for photographers to capture the desired look.
Models must have a basic knowledge of hair styling, makeup, and clothing. For photographic and runway work, models must be able to move gracefully and confidently. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. Employment of models is projected to grow 15 percent from to , faster than the average for all occupations. However, because it is a small occupation, the fast growth will result in only about new jobs over the year period.
Demand for models is expected to increase as the economy continues to grow. Increasing consumer confidence and spending will encourage the expansion of retail clothing stores, the industry employing the largest number of models. In addition, efforts to increase sales and the growing competition from online retailers will likely force stores to create a better overall shopping experience for customers.
Stores will rely in part on models to create a more inviting, customer-service oriented experience for shoppers. Rising consumer confidence and spending will also encourage businesses to increase their advertising and marketing budgets to reach out to potential customers. Businesses may also introduce new advertising campaigns and product launches. These will require models to promote and market products in stores, television commercials, and fashion shows.
Models may increasingly appear in online publications, digital advertisements, and websites. Spending on online and mobile advertisements will likely increase in response to the continuing growth in online shopping and consumer use of smartphones and tablets.
Although models will still be needed to promote products in print advertisements and catalogs, businesses may begin to shift away from this traditional form of advertising.
In addition, businesses may cut back on their advertising budgets during economic downturns, making them less likely to develop new advertising campaigns or hire models. Many people are drawn to this occupation because of its glamour and potential for fame.
Some enjoy traveling and modeling for famous designers. In addition, there are no education or training requirements for entering this occupation. Therefore, many applicants will be competing for very few job openings. Although there may be more jobs available in large cities like New York and Los Angeles, competition for these jobs is expected to be very strong.
Aspiring models may have the best job opportunities in smaller cities working for smaller modeling agencies and local clients and businesses. Modeling careers are typically short, and many agencies and clients are always looking for new, young models. Therefore, younger models with a solid portfolio will have the best opportunities for jobs. However, age, weight, and height requirements are typically less rigid for models appearing in commercials and advertisements than for those looking to become a runway or fashion model.
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In retail establishments and department stores, models display clothing directly to shoppers and describe the features and prices of the merchandise. At trade shows or conventions, models show off a business' products and provide information to consumers. These models may work alongside demonstrators and product promoters to help advertise and sell merchandise.
Models often prepare for photo shoots or fashion shows by having their hair and makeup done by professionals in those industries. The hairstylists and makeup artists may touch up the model's hair and makeup and change the model's look throughout the event.
However, models are sometimes responsible for applying their own makeup and bringing their own clothing. Models work in a variety of conditions, from comfortable photography studios and runway fashion shows to outdoors in all weather conditions. Models' schedules can be demanding and stressful. Many models work part time and have unpredictable work schedules. They must be ready to work for a show or attend a photo shoot on short notice. The number of hours worked varies with the job. Many models experience periods of unemployment.
Get the education you need: Find schools for Models near you! No formal education credential is required to become a model. Specific requirements depend on the client, with different jobs requiring different physical characteristics. However, most models must be within certain ranges for height, weight, and clothing size. There are no formal educational credentials required to become a model. Most modeling agencies allow applicants to email photos directly to the agency.
The agency will then contact and interview prospective models who show potential. Many agencies also have "open calls," whereby aspiring models can walk into an agency during a specified time and meet directly with agents and clients. Some aspiring models may attend modeling schools that provide training in posing, walking, applying makeup, and other basic tasks. Although some models are discovered when agents scout for "fresh faces" at modeling schools, attending such schools does not necessarily lead to job opportunities.
Models advance by working more regularly and being selected for assignments that offer higher pay. They may appear in magazines, print advertising campaigns, commercials, or runway shows that have higher profiles and provide more widespread exposure. Because advancement depends on a model's previous work, maintaining a good portfolio of high-quality, up-to-date photographs is important in getting assignments. In addition, actively participating in social media and building a large number of followers increases exposure.
A model's selection of an agency is also important for advancement: Specific requirements depend on the client, but most models must be within certain ranges for height, weight, and clothing size. Requirements may change slightly over time as perceptions of physical beauty change. A model's career depends on the person's maintaining his or her physical characteristics. Models must control their diet, exercise regularly, and get enough sleep to stay healthy and photogenic. Haircuts, pedicures, and manicures are necessary work-related expenses.
Models must interact with a large number of people, such as agents, photographers, and customers. It is important to be polite, professional, prompt, and respectful. Models must take direction from photographers and clients during photo shoots and commercials.
Models must manage their portfolios and their work and travel schedules. Competition for jobs is strong, and most clients have specific needs for each job, so patience and persistence are essential.
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