Also featured were T-shirts  with the slogan 'Prick Up Your Ears',  a reference to the biography of influential proto-punk subversive Joe Orton , and text culled from the biography of Orton stating how cheap clothes suited him. Founded in Sunspel has a history of quality, a true pioneer of British craftsmanship committed to simple, everyday clothing using the finest materials and old-fashioned techniques.
The '60s teenager was not into wearing uncomfortable clothes. Gone were the days of the corset and quite often the bra. Biba did at that time use bright colours also. Bright blues, gold, silver, flouncy chiffons with whirls of muted psychedelic colours and bright boas. Many different kinds of fabric were used including satin, crepe, chiffon, metallic, a fabric that looked like soft felt which had not been seen before. Biba also had dresses with sleeves that covered most of the hand with thumb holes, or with flouncy chiffon.
Later in when Biba moved to its first upscale store on the north side of Kensington High Street, across from where they would later open up their department store, there was a radical change in that the clothes became more expensive and the Biba styles then appeared to be designed for more sophisticated and richer young women in their 20s.
To create a look for Biba in the first store, Little painted the Biba sign above the shop and blacked out all the windows. The Biba logo was customized in various ways to be appropriate for all the different products. Every product had the Biba logo on it. The labels showing size, color and price all resembled a similar style. Biba was the first to set a standard for brand marketing and the first high street store to create a look for itself.
The logo was seen on everything: Biba's layout was innovative and was set to enhance the clothes rather than just to hold them. The clothes were also displayed in an unusual manner, from the beginning hanging on coat stands.
Fitz shopped for them all year round, so that he could secure as many as they needed in the store, while ordering hundreds more. Biba was also the first store that let customers try makeup before buying it. Biba never exhibited anything in shop windows, believing instead that people would be intrigued and seduced to enter the shop by their captivating store interior seen from outside.
Big Biba was a huge responsibility in terms of expense and organization, but Hulanicki and Fitz felt they needed to "keep moving forward. This led to the formation of Biba Ltd, which meant that the brand and the store could now be properly financed.
After disagreements with the Board over creative control, Hulanicki left the company and, shortly afterwards in , Biba was closed by the British Land Company. It sold the trademark to a consortium with no connection to Barbara Hulanicki, who opened a store in London on 27 November , on two floors in Conduit Street in London's Mayfair. The store was not a success, and closed less than two years later. There have been several attempts to relaunch Biba, the first occurring as soon after its closure as The Biba label was relaunched again in May under designer Bella Freud.
Again, Biba's founder, Barbara Hulanicki, was not contacted for the relaunch and said it was 'very, very painful', believing that the new Biba would 'betray its heritage.
House of Fraser bought the company in November for a second relaunch by an in-house design team,  announcing Daisy Lowe as the new face of the label in an attempt to return to its high street roots. Hector Castro and a five-strong team were selected to replace Freud  with couture hats created by Prudence Millinery.
In , it was announced that Hulanicki would be a consultant to the Biba brand, after signing an agreement with House of Fraser. From Wikipedia, the free encyclopedia.
For other uses, see Biba disambiguation. This article may require cleanup to meet Wikipedia's quality standards. No cleanup reason has been specified. Please help improve this article if you can. December Learn how and when to remove this template message. This section does not cite any sources. Please help improve this section by adding citations to reliable sources.
Unsourced material may be challenged and removed. May Learn how and when to remove this template message. Retrieved 6 November Archived from the original on Bella Freud revamps Biba". Archived from the original on 13 June Archived from the original on 11 June They often have stylists bring in a load of brand-new stuff too.
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In addition the owners sells garments from their own label of British design. Very good on trend clothes boutique shop - there's a women's version further up the street. V nice clothes shop. There's a women's one on the same road too. Founded in Sunspel has a history of quality, a true pioneer of British craftsmanship committed to simple, everyday clothing using the finest materials and old-fashioned techniques. British brand selling high quality sports wear. Really popular store - if you like that sort of thing, one will be on your doorstep!
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